Collective V3

Sunday November 7th was diPietro Todd’s annual hair show, Collective v3, and this year’s focus was on INOA, L’Oréal Professionnel’s premier Ammonia-Free color line. The venue for the show took place in a beautiful, old, authentic Masonic Cathedral at the Regency Ballroom, in S.F. The educators from the diPietro Todd Academy delivered enlightening information on [...]

new york fashion week

We seriously had to pinch ourselves when Kirsten Magrini (Senior Business Manager for L’Oreal Professional- West) asked us if we would like to send two hairdressers to participate in Fashion Week for Gwen Stephanie’s L.A.M.B clothing line. Gwen the “No Doubt” rock star is the new face for INOA, L’Oreal’s new premier color product and [...]

Curtain Call

Images by Kristin Smith. The diPietro Todd assistants raised the bar last Sunday with their fabulous show at the Club 525 on Howard Street. They took their inspiration from the late Alexander McQueen—the renowned bad boy of fashion. They expanded off what they had learned about McQueen in class and created some of the most [...]

development at dpt

Our latest graduate, Alex Vega (Stylist @ Post St) Somewhere in recent years diPietro Todd’s in-house training program called “Development” has been compared to Harvard when people speak of the best training the beauty industry has to offer. It is rewarding to hear that since we are very committed to our students that we hire [...]

dinner at the todd’s

Andrew and I had a dinner party for our Partners, Creative Team and Directors of Education to show our appreciation for everything they all do here at diPietro Todd to make this the dynamic salon that it is. Andrew was his most amazing chef self in the kitchen and Shelly Mohr (Academy Director of Color) [...]

Acanthe launch

Amita Moticka (Academy Director of Haircutting) and our Creative Team did a beautiful demonstration on six curly haired models last week for a group of Rene Furterer Sales Associates who traveled to San Francisco from all over the United States. Our mission was to experiment with their new Acanthe Curl Enhancing products (officially launching in [...]

inoa + new york

I just got back from a quick one day turn around trip to New York. I was asked by the Public Relations group, Bratskeir and Company, to come do a testimonial for L’Oreal Professionnel’s new premier color line called “INOA”. The upper management at L’Oreal Professionnel says that INOA is to normal permanent hair color [...]

Cynthia Rapp

Sad but true, we’ve started the New Year by loosing one of our original partners: Cynthia Rivera Rapp. Cynthia was diPietro Todd’s first color assistant to pass through our training program back in the early 90′s. She worked on the color team downtown for a short while and moved over to our Mill Valley Salon [...]

Good(bye) 2009

I might be one of the few people that didn’t hate 2009. I admit it was a rough year but aren’t they all in some way or another? Even after 21 years of experience in the salon world, this year made Andrew and I pay attention to every detail more than ever. It is like [...]

FOREVER YOUNG

Our Christmas party for our dPT staff was amazing thanks to Andrew Todd and Sam Hayes.  Planning for this party starts in August and not a detail is spared. This year’s vampire theme, “Forever Young” posed the question: who would you be if you could live forever?  Andrew and Sam always choose a unique theme [...]